Sunday, June 9, 2013


FOR IMMEDIATE RELEASE Dentist creates software to solve his own problem St. George, Utah — January 16, 2013 — Referral.IM (www.Referral.IM) today announced the release of their flagship, cloud-based software product designed to significantly reduce the number of dental and medical referrals that slip through the cracks in the current system. Dr. Robert Barrick, Founder and CRO (Chief Referral Officer) of Referral.IM, set out to solve the problem by developing a secure, web-based service for passing instant referrals that can be implemented in any office in less than two minutes. "I want to solve a problem I see in how professional referring occurs today," Dr. Barrick said. "I was frustrated, not knowing if my patients even made it to the specialist I recommended to them. In a world where we have instant replay, instant oatmeal, and yes, even instant messaging, I couldn’t believe we struggled to get effective communication between doctors.” Currently, the most common way of referring a patient is the passing of a business card with verbal instructions for the patient to call and make their own appointment. The patient is responsible to then call a complete stranger and try to explain their problem, and why they were referred, over the phone. A major medical study showed that not knowing the specialist, card misplacement, and procrastination are the main reasons the patient never makes the phone call. Specialists lose up to one-third of all their potential patients each month and they don't have a clue that they even exist. This results in tens of thousands of lost revenue dollars. Patients miss out on receiving important follow up treatment. And the referring practitioner, is left picking up the pieces of a medically compromised patient with no information. With today’s system, the Primary Care Physician and Dentist struggles to know the progress of each patient referred; whether they made it in and when and if they will be returning for subsequent treatment. Dr. Barrick’s journey led him North to Salt Lake City where his company was chosen as part of the Utah’s “BoomStartup class of 2012.” The three month intensive accelerator program brought his idea from concept to reality. To date, the company has taken in more than a hundred thousand dollars of investment capital and has 70 participating offices. "As I have implemented Referral.IM into my own practice, I have been blown away by it's simplicity and effectiveness," Barrick said, "The other day I walked up front to refer a patient to a pediatric dentist. When I walked back into the operatory, the patient's father had a huge smile on his face. He said, ‘Doc, I just received a text from Dr. Albrect's office welcoming me to his practice. I forwarded the message to my wife, she called and they are expecting us in an hour. You guys are on top of it.’ "Referral.IM has improved the referring experience for me, the specialists I refer to and most importantly, my patients." Referral.IM is raising money for a seed stage investment round and beginning pilot programs with multiple dental offices, the Foot and Ankle Institute of Southern Utah and Mountain Land Rehabilitation, with offices in 8 states. ABOUT REFERRAL.IM Referral.IM is a provider of cloud based referral software for the medical industry. Founded in 2012, the company has raised over $100,000 in capital and recently won a "Go To Market Grant" from USTAR (Utah Science Technology and Research initiative) and finished top 8 in concept to company 2013. For more information, please see

1 comment:

  1. Dr. Rob., I love it!!!! The best aspect of this software is the PATIENT ADVOCACY. Doctors spend years developing a quality relationship with a patient. The ability to give them a referring doctor and have that doctor follow up and contact them is great. The fact that both doctors can also communicate about the patient is even better. I love the idea and the software is even better. TEK